Business

What is colorimetry?

December 20, 2025 · caitlin

Colorimetry is the science and technology used to quantify and describe physical color. It plays a crucial role in various industries, including photography, television,…

How can color theory be applied in marketing?

December 20, 2025 · caitlin

Color theory plays a crucial role in marketing by influencing consumer emotions and perceptions, ultimately affecting purchasing decisions. By understanding how different colors evoke…