Design

How can color theory be applied in marketing?

December 20, 2025 · caitlin

Color theory plays a crucial role in marketing by influencing consumer emotions and perceptions, ultimately affecting purchasing decisions. By understanding how different colors evoke…

How does color harmony work?

December 20, 2025 · caitlin

Color harmony is the art of combining colors in a way that is pleasing to the eye and creates a sense of balance and…