Marketing

What is the psychology behind color choices?

November 24, 2025 · caitlin

Color choices can significantly influence human psychology, affecting emotions, perceptions, and behaviors. Understanding the psychology behind color choices can help in areas like marketing,…

How do bright warm colors affect branding?

November 23, 2025 · caitlin

Bright warm colors can significantly impact branding by evoking emotions, creating a memorable identity, and influencing consumer behavior. These colors, such as red, orange,…