Marketing

What is the role of color in branding?

December 20, 2025 · caitlin

Color plays a crucial role in branding by influencing customer perceptions and emotions, which can significantly impact brand recognition and loyalty. By understanding the…

How can color theory be applied in marketing?

December 20, 2025 · caitlin

Color theory plays a crucial role in marketing by influencing consumer emotions and perceptions, ultimately affecting purchasing decisions. By understanding how different colors evoke…