What is the history of the original Starburst flavors?

December 21, 2025 · caitlin

Starburst candies have been a popular choice for those with a sweet tooth for decades, known for their vibrant flavors and chewy texture. The original Starburst flavors were introduced in the 1960s and have since become iconic in the world of confectionery. The history of these flavors is as colorful as the candies themselves, offering a glimpse into the evolution of a beloved treat.

What Are the Original Starburst Flavors?

The original Starburst flavors introduced in the United Kingdom in 1960 were strawberry, lemon, orange, and lime. These four flavors were carefully selected to create a balanced mix of sweet and tangy tastes, appealing to a wide range of palates. When Starburst was launched in the United States in 1967, the same flavors were retained, contributing to the candy’s growing popularity.

How Did Starburst Get Its Start?

Starburst was originally known as Opal Fruits when it was first launched in the UK by the Mars Company. The name "Opal Fruits" was chosen through a competition, and the product was marketed with the tagline "made to make your mouth water." In 1967, the candies were introduced to the U.S. market under the name "Starburst," a moniker that better captured the vibrant and explosive flavor experience they offered.

Why Were These Flavors Chosen?

The selection of the original flavors was strategic, aiming to cover a spectrum of taste preferences. Here’s a closer look at each flavor:

  • Strawberry: Often cited as a fan favorite, strawberry offers a sweet and slightly tart taste that is universally appealing.
  • Lemon: This flavor adds a zesty, tangy kick, balancing the sweetness of the other flavors.
  • Orange: A classic citrus flavor that is both refreshing and familiar.
  • Lime: Initially part of the original lineup, lime provided a sharp, tangy contrast that complemented the other flavors.

How Have Starburst Flavors Evolved Over Time?

Over the years, Starburst has expanded its flavor offerings to include a variety of new and exciting options. While the original flavors remain a staple, the brand has introduced special editions and limited-time releases to keep the product fresh and exciting for consumers.

New Flavor Introductions

  • Cherry: Replacing lime in the U.S. lineup, cherry has become a permanent fixture, offering a sweet and slightly tart profile.
  • Watermelon, Blue Raspberry, and Tropical Punch: These flavors, among others, have been featured in special editions and themed packs.

Seasonal and Limited Editions

Starburst frequently releases seasonal flavors, such as FaveREDs, which focus on red and pink hues, or tropical mixes that feature exotic fruit flavors like mango and pineapple.

Why Do People Love Starburst?

The enduring popularity of Starburst can be attributed to several factors:

  • Variety: With a wide range of flavors, there’s something for everyone.
  • Texture: The chewy consistency is satisfying and keeps people coming back for more.
  • Nostalgia: Many people associate Starburst with childhood memories, adding to their appeal.

People Also Ask

What Are the Most Popular Starburst Flavors?

Strawberry is often considered the most popular Starburst flavor, followed closely by cherry and orange. These flavors consistently rank high in consumer preference surveys, thanks to their balanced sweetness and tang.

Are There Any Vegan Starburst Options?

While Starburst candies in the U.S. contain gelatin, making them unsuitable for vegans, some countries offer vegan-friendly versions. Always check the packaging for ingredient information specific to your region.

How Many Calories Are in a Starburst?

A single Starburst candy contains approximately 20 calories. This makes them a relatively low-calorie treat, although they should still be enjoyed in moderation due to their sugar content.

How Are Starburst Candies Made?

Starburst candies are made by combining sugar, corn syrup, and fruit juice, along with artificial flavors and colors. The mixture is cooked, cooled, and then cut into the familiar square shapes before being individually wrapped.

What Other Products Does Starburst Offer?

In addition to the classic chewy candies, Starburst has expanded its product line to include jelly beans, gummies, and even drink mixes. These products allow fans to enjoy their favorite flavors in new and exciting ways.

Conclusion

The history of the original Starburst flavors is a testament to the candy’s enduring appeal. From their origins as Opal Fruits in the UK to their status as a beloved treat worldwide, these flavors have delighted generations of candy lovers. Whether you’re a fan of the classic strawberry or enjoy exploring new seasonal offerings, Starburst continues to be a staple in the world of confectionery.

For more insights into the world of sweets, consider exploring the history of other iconic candies or learning about the science behind flavor creation.

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